On Reflecting Visitors' Opinions Fairly and Accurately on the Web

By: Won Kim, Hyungsuk Ji, Hyunseung Choo

Abstract

The seemingly modest goal of the Web sites' fair and accurate accounting of the visitors' opinions, however, presents significant challenges. The reason is that there are many ways that can lead to distortions of the collective opinions. Some of the ways are attributable to the visitors and others to the site operators. Most Web site operators need to pursue business goals and promote certain points of view. Further, a tiny activist minority may hijack some key policy decisions from the general public, and many Web site visitors do various things to distort the collective opinions.

Cite as:

Won Kim, Hyungsuk Ji, Hyunseung Choo, “On Reflecting Visitors' Opinions Fairly and Accurately on the Web”, Journal of Object Technology, Volume 6, no. 10 (November 2007), pp. 31-38, doi:10.5381/jot.2007.6.10.c4.