An Increase In Value
By: John D. McGregor
Value may accure by accident but not often. Professionals must intentionally seek to create value. Its easy for this pursuit to get lost in the day-to-day effort to meet deadlines and resolve issues. It is not an attribute that jumps out at you during development. It isn't usually visible of its own accord until the product is completed and the absence of value becomes all too apparent and all too difficult to to fix.